I've been reading this article about putting pricing on your website after getting annoyed at how many venues don't list pricing on their websites. Seems like it should be a very transparent system and when it's secretive it looks sketchy. Even very large and popular event venues don't list pricing. I won't bother listing them - it's pretty much everyone.
It's a very well-thought out article. It's made me want to try to figure out a way to put pricing on my website. I work on a per-project basis, and I happily try to work within the budgets of clients. I base pricing on how many hours I think it would take me and my team, include any emergency or follow-up services the client may need, and then make sure I give them a few free hours, usually because I like them and want them to succeed. So how do I make this into a transparent pricing system that is easy to understand?
It works something like this:
(My hourly rate which is $75 at this particular time in 2012 x how many hours I think it would take me and my team to complete the project successfully, not including some free time and support that I love to shower my clients with, and that usually goes on infinitely in to the future) + any reimbursables the client wants me to list upfront, such as event help, transportation, supplies = cost. This is a good time for an infographic.
Defining what success means with a client early-on means that I always have a good guess how much a project is going to cost right away. Everyone's definition of success is based on so many individual factors, which may be hard to lump into categories. Also, I can do many different types of projects. Anyway, this is my attempt at actually sharing important knowledge. But I really feel like sharing my favorite knitting patterns. I've been trolling Ravelry hardcore, despite my discipline with not starting any new projects until I finish 3 old ones I've been working on for months.
It's a very well-thought out article. It's made me want to try to figure out a way to put pricing on my website. I work on a per-project basis, and I happily try to work within the budgets of clients. I base pricing on how many hours I think it would take me and my team, include any emergency or follow-up services the client may need, and then make sure I give them a few free hours, usually because I like them and want them to succeed. So how do I make this into a transparent pricing system that is easy to understand?
It works something like this:
(My hourly rate which is $75 at this particular time in 2012 x how many hours I think it would take me and my team to complete the project successfully, not including some free time and support that I love to shower my clients with, and that usually goes on infinitely in to the future) + any reimbursables the client wants me to list upfront, such as event help, transportation, supplies = cost. This is a good time for an infographic.
Defining what success means with a client early-on means that I always have a good guess how much a project is going to cost right away. Everyone's definition of success is based on so many individual factors, which may be hard to lump into categories. Also, I can do many different types of projects. Anyway, this is my attempt at actually sharing important knowledge. But I really feel like sharing my favorite knitting patterns. I've been trolling Ravelry hardcore, despite my discipline with not starting any new projects until I finish 3 old ones I've been working on for months.
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